India will be the new partner country for Ambiente, Europe’s mega exposition of living, dining and gifting items, next year. India takes over the baton from the Netherlands, which was the partner country at the Frankfurt Messe this year. Incidentally, India is the second Asian country after Japan to partner with the Ambiente.
“With its population of over 1.3 billion, India has an incomparable diversity, a rich culture and also a tradition of art and craft. It’s also among our absolute top countries in terms of exhibitors. I’m confident that its presentation will be a real highlight at Ambiente 2019,” Detlef Braun, member of the Executive Board of Messe Frankfurt, said while making the announcement.
The partner country globe was handed over at a ceremony at the Frankfurt Messe, in honour of the Netherlands. Pratibha Parkar, Consul-General of India in Frankfurt, accepted the partner country globe from the Ambassador of the Kingdom of the Netherlands, Wepke Kingma.
“India’s participation at Ambiente 2019 will add to the vibrancy and diversity of the fair and familiarise global manufacturers, retailers and brands with the robust entrepreneurship in Indian textiles, apparel and consumer products industry and will open up opportunities for sourcing and investment in India,” Ajay Tamta, Union Minister of State for Textiles, said. “India is looking forward to this collaboration that will help develop long-term sustainable partnerships of Indian industry with the value chain in Germany and other countries.”
This was the eighth time that the partner country globe was handed to another country at Ambiente: After Denmark, France, Japan, the United States, Italy, the UK and the Netherlands, India will thus be at the focus of visitors to the forthcoming Ambiente. The presentation of a partner country is one of the most popular shows at Ambiente, alongside the Trend Show and draws large audiences. Visitors and exhibitors can already look forward to exciting stimuli as well as a new perspective on present-day Indian design.
The next Ambiente will be held on 8-12 February 2019 while the Indian edition will take place on 27-29sss June in New Delhi, hosting over 150 companies from countries like India, Indonesia, Switzerland and Thailand, showcasing trendsetting designs in the interior décor as well as the famed Interior Lifestyle Awards for aspiring Indian designers.