Tata Steel Art-in-industry, an art camp-cum-exhibition was inaugurated here on Thursady. The three-day event is a one-ofa- kind platform that connects diverse groups comprising of eminent and emerging artists, youth, art connoisseurs and society at large.

The art camp was inaugurated by the eminent painter Mr Baldev Gambhir in the presence of Mrs Ruchi Narendran, wife of Mr T V Narendran, CEO and MD, Tata Steel; Mr Arun Misra, vice president, Project Gopalpur, Tata Steel and MD, Tata Steel SEZ, and Mr Chanakya Chaudhary, group director, Corporate Communication & Regulatory Affairs, Tata Steel.

A total of 15 artists from various walks of life have been brought together by Tata Steel in the second edition of ‘Art- In-Industry’. Eminent artists like Mr R B Bhaskaran, Mr Vrindavan Solanki, Mr Baldev Gambhir and a host of renowned Odia artists will nurture and encourage the budding talents participating in the event. Leading Odia painter Mr Manash Jena is the curator of this event.

The camp timings are from 10:00 am to 5:30 pm. The paintings will be displayed in an exhibition at the venue in the evening of 17th Feb 2018, following which the participating artists will be felicitated in the closing ceremony.

As a run-up to the event, Tata Steel is also conducting a painting competition at the venue over the three days among the art college students of Odisha. “We are very fortunate to have very eminent artists in the event this year” said Mrs Ruchi Narendran.

“Tata Steel has been contributing to the society not just culturally but in many ways such as sports, arts, education etc, since its inception. It gives us immense pleasure to host such renowned artists and budding talents under one roof.

Art, in association with industry will give the local artists an opportunity to share knowledge and explore new horizons” said Mr Arun Misra, vice president, Project Gopalpur, Tata Steel and MD Tata Steel SEZ.

“Tata Steel Art in Industry brings artists from across the country together who have cultivated their unique style of artistic expressions rather than following established norms” remarked, Mr Chanakya Chaudhary, Group Director, Corporate Communication & Regulatory Affairs, Tata Steel.

The concept of Art-In- Industry dates back to 1943, when Tata Steel was one of the prize donors of an art exhibition and sale at the JJ School of Art, Mumbai. Artists were invited to compete for prizes and scholarships. The aim was not to be able to sell the entries , but also to bring the talent of lesser known artists to the notice of leading industrialists and patrons of art.