Airtel’s music application Wynk Music, a paid service, has crossed the 50 million “app users installs mark” with 45 percent of them coming from non-Airtel network.

“This milestone is a testament to the love we get from our users. We will continue to bring more in-app innovations and make significant investments to raise the bar further,” Wynk CEO Kartik Sheth said in a statement.

Wynk Music was launched in September 2014 and now comes with a subscription fee that ranges between Rs. 29-99 per month depending on features a subscriber is willing to use.

“To be able to continue driving innovation and upping the user experience, we have rolled out a few app monetization pilots, which we plan to scale up as part of our growth strategy,” Sheth said.

As per App Annie data, Wynk now has the highest number of active daily users in its category and also has the largest share of category time amongst all music streaming apps in India.

“45 percent of the overall Wynk users are non-Airtel customers, making it one of the largest carrier agnostic platforms from a telco globally. The app has seen a number of daily songs streamed grow by 200 percent over the last one year and its users are spending more average daily time on the app,” the statement said.

The average daily time spent on the app by users has grown by 25 percent over last year, it added.

“Bollywood music is still the most popular category for Wynk users, making up 54 percent of overall songs plays. English music has grown to 26 percent and Regional music makes up for the remaining share,” the statement said.