Dairy major Milk Mantra initiated measures to empower its network of farmers  financially by holding a workshop themed ‘Economic Empowerment, making a superfit Odisha’ here yesterday. Founder and managing director, Milk Mantra, Srikumar Misra and his senior team interacted with milk farmers.

Ten performing group associates were also felicitated for their significant contribution for encouraging more farmers towards Milk Mantra’s Ethical Milk Sourcing. Speaking on the GAs’ role for making EMS model a huge success, Anil Burman, Sourcing Head Milk Mantra said, “The job of Group Associates doesn’t only limit to managing of the collection points.

They are the face of the company and represent it at farmers end. Their performance and sincerity towards the farmers in the respective villages are responsible for bringing dairy development in rural ecosystem.” Ethical Milk Sourcing (EMS) is a unique programme that ensures fair and timely payment to the farmers and encourages them to provide pure milk.

Through this programme the company has contributed at least 250 crore to the rural economy as return since inception, claimed the dairy firm. As part of EMS, Milk Mantra has been successful in setting up 292 Collection Points in Eastern Odisha and 77 in Western Odisha with total 30 BMCs (Bulk Milk Coolers) in 10 districts of Odisha.

Besides the company has disbursed cow loans amounting Rs 15 crore to 1499 beneficiaries, 10224 Artificial Inseminations out of which 3349 calves were born, conducted 763 training camps and 284 veterinary camps till today. Srikumar Misra said, “Having 50,000 network farmers in six years of establishment, is a great success.

With all extension services our EMS is not just a programme to conduct; rather it’s a system where series of different programmes get conducted in order to ensure sustainable
growth of the farmers”.