With an eye to streamline the safety and security standards of the tourists making hay in beach sunshine and to augment the quality of tourism on offer for the foreign tourists as well, Kerala government has formed a Tourism Regulatory Authority(TRA) to check unhealthy practices, a senior Kerala tourism department official said.
Informing this, Jafar Malik, additional director (general) department of Kerala tourism said, “Keeping the tourists’ safety and security in mind, which is paramount to the government of Kerala, the state tourism department has formed a Tourism Regulatory Authority (KTRA) to add more teeth to the agencies deployed to man security and to check lacunae and imbalances, if any, while maintaining a healthy standard of tourism”.
Narrating the purpose of forming such a regulatory body, Malik said, “ It is no wonder that despite presence of strong security, some undesirable incidents do happen and Kerala is no exception.
With the foreign tourists inflow in the southern state increasing by leaps and bounds and the women form the core of the foreign travel party, stray incidents of security breach do happen.
To guard against such unhealthy practices and to sustain a fair standard of tourism through scrutiny and licensing system KTRA has been formed.”
Meanwhile, Kerala tourism is eyeing to register 100 percent rise in arrival of international tourists and 50 percent in domestic tourists.
With an eye to reach out to domestic market and to help facilitate entrepreneurs, as well as tourists from all over the country, gravitate towards its tourism opportunity, Kerala Tourism on Friday organised a partnership meet in Kolkata on Friday.
Showcasing Kerala tourism at the partnership meet, a senior official of the Kerala tourism department said, “Kerala has registered arrival of 1, 32, 000 tourists from Bengal alone in 2017. The state’s target is to increase it by 50 per cent in 2020.”