Thanks to the MoU, all the obstacles in the path of this corridor will be completely removed. There will be 45 stations on all these corridors of 65.20 kilometers.
“Initially, this provision is only being made in six trains on the Violet line during the journey between Kashmiri Gate and Badarpur Border. The advertisements shall be aired from the month of December initially for a period of one year. Based on the feedback received from this pilot project, this revenue-generating avenue may be expanded to other lines as well,” the DMRC said in a communiqué.
This new feature is thoughtfully designed to seamlessly coexist with essential service announcements, ensuring that it enhances the overall metro experience for passengers, it said.
Strategically placed between mandatory service announcements, these audio advertisements are set to bring a delightful and engaging dimension to the journey, offering passengers a welcome break from the routine, the statement said.
The DMRC noted that audio-based marketing is a revenue model which has immense potential in the Delhi Metro since these advertisements will have immediate reach to lakhs of commuters who travel by metro every day.
“Many other metro systems are also exploring this avenue for revenue generation. For example, Mumbai Metro (Line 1: Versova to Ghatkopar) is actively providing advertising opportunities to its partners,” it added.
Both the DMRC and GSV will now work together to organise studies and research in the area of transportation and logistics.
The Delhi Metro Rail Corporation registered its highest passenger journeys on Tuesday (13th February 2024) with 71.09 lakh journeys being performed in the network.