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Social Media

Print or Digital?

Is Generation Z (or Gen Z) really out and out rejecting hardcopies of things, like books, and opting for the digital versions or softcopies? Do they even read the newspaper, far less in print?

Optics of the Trump visit

In the age of social media, diplomacy is no longer confined to closed-door meetings, carefully drafted communiqués and formal state dinners. Every gesture, glance, stumble and awkward interaction can now become viral political theatre within minutes.

Scroll culture – Suffering in silence

As likes, comments and shares take on the real world, the line between reality and illusion starts to fade away. These platforms are curated in such a manner as to snare your attention, keeping you hooked, constantly looking for an update.