Using methodology that keeps students on their toes, an industry-based business school has managed to keep ahead of the curve, says rupak deb
THE Era Business School is one of India&’s fastest growing institutions, has strong corporate links and a dynamic faculty team in both the academic and corporate scenario. Set up in the sprawling sub-city of Dwarka, New Delhi, by the Era Group, a billion-dollar consortium, in 2010, it has gained acceptance in the industry, is approved by All India Council for Technical Education and its two-year postgraduate diploma course in management is highly acclaimed. In an interview, EBS director Sanjiv Marwah explains why the school is a cut above the rest. Excerpts:

What is EBS&’s teaching  methodology?
Course plans, presentations, topics that need to be covered, books, references and assessment processes are readily available to students on something called the EBS Blackboard at the beginning of every trimester. It keeps students on their toes. Sessions after lunch are developmental and participative in nature and these include corporate interfaces, group games and debates. Learning through experience includes factory visits, summer internships and final research projects.

What is the method of assessment?
Ours is a continuous method of assessment where students are constantly evaluated in the form of assignments, case studies, case presentations, quizzes, class tests, class participation, mid-term and end-term examinations.

What gives an EBS student an  edge over  other private B-schools?
Our students can specialise in as many as five subjects to add to their domain of awareness. It increases their employability. We emphasise that they learn at least one foreign language. Our beyond-the-classroom concept facilitates students to participate in various activities, such as corporate social responsibility, clubs and committees.

What is the global reception of EBS?
EBS is associated with Chengdu University, China, and our students are regularly sent there. We have an arrangement with the University of Philadelphia to have some of its professors/students come here and interact with our students. This continuous flow from both sides indicates EBS&’s level of global acceptance. More than a dozen international universities are in dialogue with EBS for professional associations on various issues.

How are the opportunities available in an industry-anchored B-school  different from a university B-school?
Industry-anchored B-schools have the flexibility to design contemporary desirable curricula while curriculum changes in university B-schools are time consuming and long drawn out. Tie-ups with foreign schools are easier for private B-schools. Hiring expert faculty members and flexible internships are not easily possible in university B-schools.

What are the placement opportunities
available after a two year diploma course?
EBS has a 100 per cent placement guarantee the day a student joins the course, earning a package that ranges between Rs 2.4-4 lakh per annum. For students who pass out with a minimum of 80 per cent attendance and a cumulative grade point average of 2.4, the minimum guaranteed package is Rs 3.36 lakh. Some of the leading recruiters include the Era Group itself, Citi Bank, American Express, India Bulls, Axis Bank, Lemon Tree, Indusind Bank, ICICI, DLF Pramerica, Laurent & Benon, MPG Group, Marriot Hotels, Genpact, Cvent and Kotak Securities.

What is the course fee and payment
method for the two-year course?
The fee is Rs 6.8 lakh for the entire course. This includes the cost of laptops, books and all reading material, which is payable in four installments.
Are there any scholarship programmes available to students?
We have scholarships based on entrance academic performance, experience and
special scholarships for girl students. Being anchored in an engineering organisation, the school waivers the fees of engineers.
Each of the top five per cent of students
in each trimester gets a scholarship
of Rs 50,000.