Bringing a revolution, Bespocut, a technocommercial business enablement platform will change the way designers create bespoke clothing in our country.

Aimed at freeing the art and craft, the brand is powered by a cloud based application that integrates in such a way that they get access to globally renowned fabrics, trims and accessories with just in time delivery. Now there is no reason a designer cannot give the same quality of bespoke that is available in Savile Row or Hong Kong.

The fabrics, linings and trims are sourced directly from the best mills in Europe and the UK, with the respective certificate of authenticity for peace of mind of the bespoke entrepreneurs and their clients. The virtual studio offers over 250 fabrics and a million combinations.

The QR coded swatch cards provide each with an instant connect to the Bespocut supply centres. “We believe that with our virtual studio, the bespoke culture in our country will grow by leaps and bounds. We are disrupting an industry that has seen very little innovation on the business side.

When we improve the quality, the demand will rise, and tailors and designers will see better realisation of their efforts,” said Pradeep Kumar, chief executive office, Bespocut.

Better income levels will lead to gainful employment growth, especially in the youth as it takes away the hassles of investing in stocking high quality and cost fabric. Instead, it lets them focus on their clients and craft while providing the best of materials with just a few clicks.

The facility is based on fee and subscription model thus is easy to begin business with. It comes along with order taking, measurement storage and a robust CRM system that the business owners can use to track orders, identify repeat customers, and make customer management easy.

Due to this model, bespoke entrepreneurs do not have to make investment in stock buying and storing, staff salaries and completely gets rid of a dead stock situation. Losses through theft, pilferage and spoilage too are eliminated. This ensures that break-even is swift and profit is maximised.

The aim is to let business owners successfully and ethically launch and develop their labels and brands and turn them in to global powerhouses. With its launch in India, Bespocut aims to reach partners in the top 30 cities in the country in their first year, growing the business to 500+ style partners across in the first two years of operation.

The brand story began a long time ago in 2002, when the founder (Pradeep Kumar) was running his custom tailoring business. He had started with an idea of doorstep tailoring and focused on expatriate community in Delhi and corporate houses in Mumbai. However, he realised that while the demand for this service is tremendous, there are many obstacles before this concept can be reliably scaled.

Today, this is helping designers and entrepreneurs start their bespoke business with its virtual studio kit. An app enabled cloud-based system that integrates international logistics and comprehensive service. The main challenge is that since there is nothing like Bespocut —it's often mistaken for a bespoke clothing brand itself.

The brand calls its clients, the designers, tailors and entrepreneurs who provide bespoke services. They become style partners after paying a deposit for the kit and training and a nominal annual subscription fee. Revenue is generated through the sale of fabrics and materials ordered via the app.

So the Style Partners are the sales channel of the company. This model is poised to disrupt an industry that has for long been held hostage by an age old distribution model, distributors, and stockists.

Also, the model eliminates the need for various business start-up expenses, such as inventory holding and or warehousing costs, shop deposit and running costs. Besides this, it frees the style partners to focus on their clients and run around for reliable sourcing.

The market size for bespoke in India is not available and it is often clubbed with the luxury industry as those figures are more easily accessible. But the opportunity is clearly huge.

Leveraging the buying power and sourcing skills of Bespocut, its style partners will offer solutions at cost prices that are far lower than current market prices. Hence this will operate in the premium to super and luxury segments.