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Of the $32.1 billion total pledged to date, almost 60 per cent or $18.9 billion in domestic funding is being committed by low and middle-income countries in response to PMNCH's Call to Action, including Burkina Faso, India, Kenya, Liberia, Malawi, Nigeria, South Africa, and Zambia.

Keeping in mind the socio-economic status of consumers, media and ad agencies have developed an elitist vocabulary in which well-known things are redefined to serve the interests of a wealthy section alone. In doing so, they are redefining even basic human relationships, which is ultimately changing the definitions of ideal parenthood for purely economic reasons. Therein lies the biggest danger.

Spot witnesses claimed Mrs Biswas, a BJP councillor, was sitting in the back seat when the incident took place and died at the spot from grievous injuries.