Rani Mukerji will be making her comeback after more than 4 years on the silver screen. Her much-awaited movie Hichki will make us wait longer than we thought. Fans of actress Rani Mukerji will have to wait to watch her in Hichki as its release date has been shifted from February 23 to March 23. The decision has been taken by Yash Raj Films keeping in mind the audience that will come post-exam period. YRF head honcho Aditya Chopra is said to have been convinced by the marketing and distribution team at the banner that “Hichki” needs a release window that could bring in more audience.
Trade analyst Taran Adarsh took to Twitter to announce the pushed release date. The tweet read,”#Hichki shifted ahead… Will release on 23 March 2018… Reason: Having evoked positive reactions during the private screenings, the marketing/distribution team of YRF convinced Aditya Chopra that the movie should release post exams… Hence 23 March 2018… Stars Rani Mukerji.”

#Hichki shifted ahead… Will release on 23 March 2018… Reason: Having evoked positive reactions during the private screenings, the marketing/distribution team of YRF convinced Aditya Chopra that the movie should release post exams… Hence 23 March 2018… Stars Rani Mukerji.

— taran adarsh (@taran_adarsh) February 1, 2018

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Producer Maneesh Sharma said in a statement: “The multiple screenings of ‘Hichki’ saw outstanding reactions. The audience in attendance has called it one of the best content-driven and heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India.”

He described it as an “out and out family movie that will entertain audiences across all age groups”. “The YRF team decided that 23 March 2018 is the best release date for ‘Hichki’, especially given the post-exam scenario for students and families – the most relevant target audience for this film,” Sharma added.

Directed by Siddharth P Malhotra, the film essentially is about staring down at challenges that life throws at one and ultimately winning over them, apart from being a subtle reminder about discrimination that exists in our society. It highlights this through the story of Naina, who faces discrimination from the society that firmly believes she cannot be a teacher because of her disorder.

-With IANS inputs