After a gap of over a decade, European consumer electronic brand Thomson is all set to re-enter the Indian market. The French company is planning to make a comeback to India through the e-commerce market space, tentatively by early April.
In a statement, the company said the brand would bring in the range of its smart televisions.
In India, the brand will be under an exclusive licensing agreement with a local counterpart. The French corporation with over 120 years of legacy works with licensing partners world over.
Thomson was once one of India’s highest selling brands. Known for its competitive prices, Thomson may spring some surprises on this front, especially after the buzz created in the market by Xiaomi TVs.
The European giant claims the brand will add to the aspiration, premium and class factor, pitting itself high up among other premium brands available in India.
While the company has not named its local counterpart in India yet, it had proposed to invest Rs 300 crore in Resolute Electronics India, who are into electronics manufacturing, when it tried to make a comeback in 2015.
It was reported in the media around mid-2015 that Resolute would manufacture and market Thomson brand’s LED televisions and large home appliances. The LED TVs were to be the first to roll out of its Medchal facility under a licensing agreement with Technicolor SA, which owns Thomson.
The company did not return to India then, perhaps because the deal did not materialse.
Thomson in into manufacturing TVs, digital set-top boxes, LCD monitors, healthcare, lighting and some automaton products. It offers smart TVs in various sizes — up to 78 inches. In India, all its products will be available online for now.