Chinese smartphone maker Vivo made history after it surpassed the South Korean mobile giant Samsung, to become the second-biggest smartphone vendor in the Indian market for the first time in the fourth quarter of the calendar year 2019.
Xiaomi, with over 27 per cent of the market share in its control, maintained its top position for the tenth consecutive quarter. It was followed by Vivo with 21 per cent market share at the second spot and Samsung at third place with 19 per cent market share.
Other than these giants, OPPO and Realme were other players in the top 5 list, with 12 per cent and 8 per cent market share, respectively.
Vivo grew 76 per cent (year-on-year) in the full year 2019Aand 134 per cent YoY in Q4 2019, driven by good performance of its budget segment series.
“Also, by successfully pivoting to online and aggressively positioning the S series in the offline segment with new features, it managed to make a dent in the Rs 15,000 Rs 20,000 segment,” said Tarun Pathak, Associate Director, Counterpoint.
This held Vivo to grab the second spot for the first time in India’s smartphone market.
According to Nipun Marya, Director-Brand Strategy, Vivo India, the goal of the company is not only to launch new devices, but also provide customers better after-sales service experience, which is the key motto of the company.
“We are deeply focused on bringing new innovations to stay ahead in the smartphone segment,” Marya was quoted as saying by IANS.
“My aim is to give world-class after sales service to my consumers. I also thank them for maintaining their trust in the brand,” he added.
In the past four years, Vivo has grown 24 times in the Indian market.
(With input from agencies)