Logo

Logo

Ram Charan

Reliance ropes in actor Ram Charan to market Campa Cola

Reliance expanded Campa Cola, one of India’s old soft drink brands from the 1970s and ’80s, after acquiring the brand in 2022. The campaign, featuring actor Ram Charan, aims to make the brand popular among millennials and Gen Z.

Idli-Vada-Sambar

The most intriguing part of such practices lies in the fact that even the best speakers sometimes fail to realise the deeper cultural implications of their own words. Therefore, it becomes really hard to make them understand that some of their words of wit or of endearment contain serious casteist, racist and even fundamentalist elements that can play havoc on the process of an individual’s self-actualisation.