When companies launch new items, social media is an important marketing tool for raising awareness. The platforms can assist in informing consumers about the product's features and benefits in comparison to competitors' offerings.
Undeclared power cuts and frequent tripping have become a routine in the Union Territory (UT), particularly in the rural areas, even as summer is at its peak.
The government on Thursday directed the edible oil industry to pass on to consumers, the benefits of low prices, with immediate effect.
Google-owned YouTube is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday.
A natural shapeshifter, technology is rewriting the history again. It is causing a similar disruptive revolution in the mobility sector. The current green mobility revolution has the potential to transform transportation and mitigate the impacts of climate change by reducing dependence on fossil fuels.
According to a new study in the Journal of Marketing Research co-authored by Ivey Business School professor Miranda Goode, consumers who are honest about their level of debt and join peer-supported debt counselling groups are more likely to get their finances in order than those who keep it a secret.
The Committee of Ministers under the chairmanship of Home Minister Amit Shah reviewed the prices of essential commodities on January 25.
The Digital Services Act sets clear obligations for digital service providers, such as social media or marketplaces, to tackle the spread of societal risks.
Landlords were lenient about rent payments during the first two years of the pandemic. Now, many are asking for back rent, and raising the current rent too.
"Our latest survey insights indicate that the Indian consumer is showing signs of reduced anxiety and is open to looking at increasing discretionary spends.
