India Yamaha Motor Pvt Ltd hosted its second on-ground brand engagement activity The Call of the Blue at Eco Park, Kolkata, recently. The event incorporated multiple elements like organising test-rides of Yamaha’s recently launched motorcycles, showcase and sale of Yamaha accessories, display of Yamaha vintage motorcycles from the customers along with an evening that concluded with the live performance by the M-Sonic music band.
The aim of such events is to establish a sense of pride and belonging amongst the Yamaha owners and loyalists.
During the national announcement of the brand campaign, Motofumi Shitara, chairman, Yamaha Motor India group of companies, said, “The launch of The Call of the Blue should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”