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IPL 2018: Virat Kohli’s refusal to share ad space with Deepika Padukone cost RCB Rs 11 crores?


Virat Kohli led Indian Premier League franchise Royal Challengers Bangalore (RCB) is learnt to have lost Rs 11 crores deal with travel portal for the upcoming season of the cash-rich league.

According to a report published in, the deal was called off because the IPL franchise was not able to meet the requirements of

For the last ten years, different teams of the cash-rich league have been providing the players to different sponsors of the team so that they can do the justice to the huge spending.

According to the deal, the travel portal had asked brand activation with team’s captain Kohli and he had agreed. But the problem arose when the Indian skipper said he was not ready to share the RCB advertisement space with another celebrity.

The travel portal had put a condition that their brand ambassador Deepika Padukone would feature in their IPL activation creatives with the RCB players. However, the 29-year-old cricketer did not agree and the deal was called off.

“The RCB captain, in general, is not opposed to working with other celebrities professionally. However, in the present case, the demand was ‘beyond the terms of his IPL contract’,” the reports states.