Dusky beauty Chitrangada Singh, known for her simple and understated style, says she loves jewellery.

"I keep wearing jewellery as per the demand of my roles or for different fashion shows due to which I am fond of buying them," said Chitrangada, who was here to inaugurate a new store of Senco Gold and Diamonds.

"I am happy to see that Senco Gold and Diamonds is providing option of buying jewellery not only for upper class people but also for those who find it difficult to buy jewellery due to high price range," she added.

Senco Gold and Diamonds has a legacy of over 75 years in jewellery making and retailing business.

It launched its lightweight jewellery range, which begins from Rs.8,000 and goes up to Rs.10 lakh.

"Our lightweight handmade jewellery is designed for all kinds of customers and could be used on any occasion," said Suvankar Sen, executive director, Senco Gold and Diamonds.

The new store from Senco Gold and Diamonds in the capital’s Lajpat Nagar area, will stock 22K hallmarked gold, certified diamond, platinum, costume jewellery, astral gems and lightweight handmade jewellery.