Ambika Pillai&’s new fashion store Style Loft, the first-of-its-kind multi-brand outlet wore a charming look when an exquisite collection by 11 famous Indian designers was put on show at Ambika Pillai Flagship salon at South Extension New Delhi.

The one-stop shop for grooming and beauty makeover and off-the-shelf designer-wear, Style Loft is the perfect spot for every woman’s style fix.

A mix of blooming and seasonal designers such as Malini Ramani, Pankaj & Nidhi, AM:PM, Pallavi Mohan,  Dhruv Kapoor, Nandita Mahtani, Shalini James, Raakesh Agarvwal, Pia  Pauro, Mandira Wirk and Poonam Bhaga had their splendid collections featured at the store.

In addition to apparel, Style Loft also housed jewellery collection by Preethy Vaidya and home accessories and wedding attires by Renu Ganeriwala under Label Occassions.

Delighted Ambika Pillai said, “I have been in the fashion industry for 26 years and now I came up with the idea of getting the collection of designers at one stop.”

Shimmering in a golden sari intricately designed by Shehla Khan, Bollywood actress Sonam Kapoor inaugurated the store and said in an exclusive interview to, “Blended with fashion and style, interwoven with the collected works of different designers, the store itself is a rare exhibition.”

Shalini James, one of the designers, said, “I am glad to have my collection featured at Style Loft. My association with Ambika goes long back. I met her while she was the judge of a TV show.”

Rohit Bal, one of the guests during the launching ceremony, said, “Ambika is my best friend and I came just for her”, while Pallavi Mohan, one of the designers, said, “My relation with Ambika is really special and some of my exclusive collections are featured at the store.”

Guests who were present during the launching ceremony were Sunil Sethi, Rohit Gandhi, Rahul Khanna, Anju Modi, Gauri & Nainika, Renuka Pillai, Gopika Pillai, Suneet Varma, Manav Gangwani and Koel Purie. Mithun Robello & Harathi Reddy, Nandita Basu, Namrata Joshipura, Sapna Kumar, Tina Chatwal, Sonalika Sahai, Prateek Jain and  Prashanth Rao were also seen enjoying the cuisines, cocktails and conversations.

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