As an endeavour, liquor brand Absolut, in partnership with art networking site Talenthouse, triggered to bring in artists from all around the world as an opportunity for them to design geographical theme inspired paper bags to wrap bottles in.
In the said creative challenge, the location inspirations were Sydney, Auckland, Canada, Fiji and Beirut respectively. Of all the said locations, the Kolkata based creative studio chose to portray the beauty that Canada brings out through as a nation.
Hence, thought to delineate basis the theme ‘O Canada’, perhaps the most emblematic creative design that portrayed nuances of Canada as a nation using the true hues of red and white.
The final artwork titled “Canadian Hues” encompassed as an attempt to portray the best of Canadian hot-spots, which includes the CN Tower, Montreal Observation Wheel, Canadian famous maple leaves, Yosemite National Park, Pink Lake, and one of the nations’ favourite animals, Moose.
Whilst commenting on the win, Surajit Majhi, Founder Graphixstory said, “Besides all the ice-hockey and unfailing politeness, there is a lot more to the ‘place of bears’. So we designed the packaging keeping a focus on Canada’s alluring scenic beauty and untouched wilderness instead, which would be incomplete without the maple and moose.”
Overall, the studio felt ecstatic when they learnt their illustration was selected among 500+ designs and that the efforts made duly got recognized. The artwork won shall be featured across in the cities of Canada as a limited edition do made in India.
(The writer is a Delhi-based independent contributor to print and online publications)