Apple showcases iPhone 15’s durability in an auto rickshaw in India
The new Apple campaign will air on broadcast and will also appear on digital pre-roll, TVO and social media.
The 5G smartphone shipments in Indian market grew by 163 per cent (year-on-year) in the April-June period.
South Korean tech giant Samsung led the 5G segment with a 28 per cent market share, followed by Vivo with a 15 per cent market share, 5G services are expected to hit Indian telecom market pretty soon, a report showed on Thursday.
One out of every three smartphones shipped in Q2 2022 In India was a 5G capable smartphone as shipments grew 7 per cent (quarter-on-quarter), according to Cyber Media Research (CMR)’s India Mobile Handset Market’ report.
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“With the completion of 5G auctions, and anticipated roll-out of 5G services in India shortly, there will be further momentum in 5G smartphone shipments,” said Menka Kumari, analyst- Industry Intelligence Group, CMR.
5G smartphone shipments in Rs 7,000-Rs 24,999) grew more than 160 per cent YoY, and the overall smartphone shipments in this segment grew 12 per cent.
Entry level smartphone shipments (sub-Rs 7,000) seen a major drop by 61 per cent YoY.
“Premium smartphones (Rs 25,000-Rs 50,000) and super-premium smartphones (Rs 50,000-Rs 1,00,000) grew by 80 per cent and 96 per cent, respectively,” the report said.
Despite the spurt of recent crackdowns in India over Chinese smartphone players, most of the major Chinese smartphone brands are listed in the top five smartphone leaderboard, registered a healthy growth during the quarter, barring the smartphone market leader.
Xiaomi (20 per cent), Samsung (18 per cent) and Realme (16 per cent) captured the top three spots in the smartphone leaderboard in Q2, followed by Vivo (15 per cent) and OPPO (10 per cent).
Apple has ranked at the top of super-premium (Rs 50,000-1,00,000) segment with 78 per cent market share.
The iPhone 12 and iPhone 13 series contributed to a majority of the iPhone shipments during the quarter.
“We anticipate H2 2022 to potentially see some easing of supply-side constraints in the run-up to the festive season, said Amit Sharma, analyst, IIG, CMR.
(inputs frm IANS)
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