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Lamborghini Urus SUV launched in India with Rs. 3 crore price tag

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Italian super sports car maker Lamborghini has launched its first super sports utility vehicle ‘Urus’ in the country, priced at Rs. 3 crore.

The Lamborghini Urus SUV claims to be world’s fastest SUV with top-speed of 305 kmph. The car can accommodate 5 passengers and offering all the comfort and entertainment features you need. It also gets many sports car functions like – adaptive air suspension, active damping, four-wheel drive and four-wheel steering among others.

The SUV comes with ample boot space of 616 litres with all the seats up, and about 1600 litres with the rear seats down. With the launch of a new model, Lamborghini expects its volumes to surge 2.5-3 times, company said.

“India as a market is playing a very interesting role step by step into the overall sales globally. Urus will change the game for Lamborghini in India in terms of volumes and we expect to grow our volumes 2.5-3 times,” Lamborghini General Manager for Asia Pacific Andrea Baldi said.

Stating that India is a strategic market for the company’s further growth, Lamborghini India head Sharad Agarwal said given the preference for SUV cars among Indians, “we believe that Urus is going to be an exciting and important product and will open up a completely new segment of customers
for us in India.”

“Since its global launch on 4th of December at Sant’Agata Bolognese in 2017, the response has been very phenomenal for the Urus. In fact, since we had announced the Urus concept, a lot of customers had been waiting for this car and for us to formally announce that ‘yes, we can accept orders now’. We have got a phenomenal response in India, we are almost sold out of what has been allocated for 2018 and now are accepting orders for early 2019 deliveries,” Agarwal added.

(Written with inputs from PTI)