In a bid to attract domestic and foreign tourist during the lean summer season, a complete map of the Hiamalyan treks will be made available by the union ministry of tourism. Speaking at the Travel India 2016 conference organised by the Indian Chambers of Commerce, Subhash Goyal, president of The Indian Association of Tour Operators (IATO) said the tourism ministry is developing a map of ranges in the Indian part of the Himalayas to include in its 'Incredible Himalayas' campaign.
On the other hand, in a bid to promote tourism industry of Bengal, the state tourism department will start a new outdoor campaign ‘Experience Bengal’, at the airports of Delhi, Mumbai and Kolkata. According to a top official of the department, the outdoor campaign will commence in few days at the three major international airports. Besides, television commercials will also be launched featuring state brand ambassador Shahrukh Khan. Elaborating on the move, Goyal said, “This will benefit all the states of the country from Jammu and Kashmir to West Bengal. We expect that tourism to mountain states will grow by 20 to 30 percent through such initiatives.”
The IATO president also informed, "Following a proposal from IATO to promote Himalayas as adventure tourism destination, former tourism secretary Parwez Dewan allocated about Rs.3 crore to Rs.4.5 crore for making a map. Posters have come out and a film has also been released.” He added that the map was likely to be launched in 2016. Moreover, around 7.8 million foreign tourists, 25 percent travel to mountain destination for which IATO is working with Indian Mountaineering Federation to promote the Himalayas, he said. Meanwhile, Goyal informed that the association has urged the Mamata Banerjee government to promote the state and its capital&’s links to Mother Teresa for tourism opportunities. “Although the state government has taken up various projects for the promotion of tourism in the state, the Bengal tourism department will benefit more by promoting Mother Teresa."
He also referred to various European shrines built in memory of saints, who are not much popular worldwide, are too being promoted. It may be noted that Mother Teresa will be canonised as saint of the Roman Catholic Church in 2016, the Vatican and the Missionaries of Charity announced recently. Meanwhile, Goyal ruled out the possibility of potential hit in tourism due to Pathankot attack, he added that all countries bear the brunt of terrorism but it doesn’t affect tourism.
Map on Himalayan trekking to be launched in 2016: Goyal