The Pentium and Celeron processors from chip manufacturer Intel have been retired, and a new chip has been unveiled for prospective entry-level or low-cost laptops.
The trademark “Intel Processor” has been introduced by the firm to take the place of Pentium and Celeron in the 2023 notebook product stack.
“The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs,” said Josh Newman, Intel vice president and interim GM of Mobile Client Platforms.
Intel stated that it will maintain a laser-like focus on its major brands, Intel Core, Intel Evo, and Intel vPro, with the help of this new brand architecture.
The business said in a statement late on Friday that this update also streamlines brand offerings across PC segments to enable and improve customer communication on each product’s value proposition while streamlining the purchasing process for customers.
Introduced in 1993, Pentium chips were first introduced in high-end desktop machines, and later to laptops.
Intel introduced Celeron for low-cost PCs in 1998. The first Celeron chip was based on a Pentium II processor.
The company said that the new ‘Intel Processor’ will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers.
“Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel’s current product offerings and Intel’s product roadmap,” it added.
The rebranding came as the company is geared up to launch its flagship 13th Gen desktop processors.
“Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points,a said Newman.
(inputs from IANS)