CBC ad rates revised for the first time since 2019; colour premiums also enhanced
The government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning.
The government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning.
Under the cleanliness campaigns, a total of 1,588 spots were cleaned and 824 CTUs were transformed.
Union Minister of State for Information and Broadcasting and Parliamentary Affairs Dr. L Murugan said the expansion includes major upgrades throughout the country, including Bihar, to strengthen public broadcasting.
As per TRAI’s Indian Telecom Services Performance Indicators January–March 2023, the internet penetration in India, as of March 2023, is over 880 million, and the number of telecom subscribers, as of March 2023, is over 1172 million.
With an aim to make the Cable Television Networks (Regulation) Act, 1995 more business-friendly and to boost the investor confidence in the sector, punishments specified under Section 16 were re-examined and were decriminalized through the Jan Vishwas (Amendment of Provision) Act, 2023.
The advisory from the Ministry of Information and Broadcastin advised media entities, online advertisement intermediaries and social media platforms to immediately refrain from showing advertisements/promotional content on betting/gambling in any form.
Through the “Advisory,” the Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for by Public Service Broadcasting.
However, the Hyderabad Central University (HCU) unit of the Fraternity Movement, a student body, organised the special screening of the first episode of the documentary which was dismissed By the Central government as “propaganda”.
As per the guidelines, there will be a simple online registration process for PS channels by MSOs at nominal fees of Rs 1,000 per PS channel.
Ministry of Information and Broadcasting on Monday issued two advisories- one for private television channels and the other for digital news publishers and OTT platforms- strongly advising them to refrain from showing advertisements of offshore online betting sites and surrogate advertisements of such sites.
