In an age where artificial intelligence writes poetry, algorithms curate our music playlists, and digital platforms remix traditional tunes for instant consumption, a quieter, more organic rhythm still beats in the heart of Bengal — the rhythm of its folk songs, tribal myths, and centuries-old oral traditions.
The four key celebrities associated with the campaign are Salim Merchant, Papon, Lakhwinder Wadali, Hamsika Iyer and Mame Khan.
A local NGO is working hard to preserve and perpetrate the cultural heritage of Ladakh.
“Folk song is not for entertainment only; it is an appeal, a prayer to God, to reach out to Him,”…
