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Doctors

Experts foresee healthcare branding thriving in 2024

Notably, the world's largest health insurance scheme ‘Ayushman Bharat’ also underwent a rebranding exercise. The Indian government's strategic decision led to the rechristening of Ayushman Bharat Health and Wellness Centres as 'Ayushman Arogya Mandir', adorned with the empowering tagline 'ArogyamParmam Dhanam.'

Regulating doctors

Officially rapping doctors on their knuckles for minor transgressions makes them feel they never transitioned from school to responsible adulthood.