Whose saree is it, anyway?
A GI is customarily applied to industrial products, handicrafts, agri- cultural products, consumables, and wine and spirit beverages.
Three Biju Janata Dal (BJD) MPs from Odisha on Sunday demanded Geographical Indication (GI) tag for ‘Kendrapara Rasabali’, a sweet dish claimed to have originated from the 400-year-old Baldevjew temple in the state’s Kendrapara district.
BJD MPs — Subash Chandra Singh, Munna Khan and Mamata Mohanta, met Union Commerce and Industry Minister Piyush Goyal in Delhi and submitted a memorandum seeking GI tag for Kendrapara Rasabali.
The MPs, in their memorandum, said: “Kendrapara Rasaballi, which originated in Baladevjew Temple more than 400 years ago, is deep-fried patties of cheeses soaked in thickened milk. Several people in Kendrapara district depend on the sale of the sweet for their livelihood.”
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However, due to improper marketing strategies and misuse of its name, it has failed to gain widespread recognition, they said.
The MPs urged Goyal to consider according a GI tag to the Kendrapara Rasabali as it will provide a distinct identity to the sweet delicacy while also building its reputation in the market nationally as well as at the international level.
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