Foodpanda has made a series of appointments in the senior leadership team in a span of two months. While Gautam Balijepalli was appointed as Head of Strategy, Anuj Sahai recently joined as the Head of New Initiatives and Nitin Gupta as Head of Engineering.
Foodpanda, an online marketplace for food delivery, has appointed Anshul Khandelwal as its head of marketing.
Announced the appointment on Tuesday, the company said Anshul would work closely with the Foodpanda leadership to assess and navigate through the foodtech ecosystem “to create a positive impact in the ways the company reaches out to its stakeholders”.
Foodpanda has made a series of appointments in the senior leadership team in a span of two months. While Gautam Balijepalli was appointed as Head of Strategy, Anuj Sahai recently joined as the Head of New Initiatives and Nitin Gupta as Head of Engineering.
Advertisement
According to a statement issued by Foodpanda, Anshul has earlier worked across several sectors such as e-commerce, education and healthcare. An IIM-Kozhikode alumnus, he has led marketing initiatives for organisations such as Bluestone, Little Black Book (LBB) and UpGrad in the past.
“While building a robust product and delivery network lies at the centre of our business; it is equally essential to connect with all our stakeholders- restaurants, riders and end consumers through strategically streamlined brand initiatives. With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda’s marketing efforts nationally,” said Pranay Jivrajka, CEO, Foodpanda India.
“It is an exciting time to be a part of the journey that Foodpanda has embarked on. Food as a category gives us several avenues to experiment with. While our focus will be to connect directly with our end consumers, efforts will also be aligned to effectively create mutually beneficial touchpoints for all the other stakeholders involved,” Anshul said in the statement issued by Foodpanda.
The company said it was focusing on creating multiple channels to strengthen its presence by building deeper and value-oriented relationship with consumers, restaurants and delivery partners.
Advertisement
