FIR filed against nine social media influencers for defaming Holi traditions in Mathura

The Mathura Police have taken a tough stand against those tarnishing the image of the world-famous “Lathmar” and “Laddumar” Holi celebrations of Barsana and Nandgaon. The Barsana police station has filed a case against nine social media influencers for allegedly defaming the 5,000-year-old cultural tradition by circulating misleading and edited video clips on social media.

The police learned that some influencers had edited old Holi videos and shared them in an objectionable manner on social media. Investigations revealed that these misleading videos were spreading rumours and creating social disharmony in the area. According to the police, these posts increased the risk of insecurity among women and tension in society.

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Prominent handles and users against whom the police have taken action include: iMayankofficial (@imayankindian), Piyush Rai (@Benarasiyaa), Vishal JyotiDev Agarwal (@JyotiDevSpeaks), Extra2ab (@UdayRoy443477), Mamta Rajgarh, Kavish Aziz, Prayagraj.vibes, r_nagar_vlogs, and Kotafoodexplorerr.

The Barsana Police have registered a case against all of them under FIR No. 65/2026 under sections 196(2) (promoting enmity between different groups), 353(2) (public mischief) of the Indian Penal Code (IPC), and sections 67/67A of the IT Act.

The Mathura Police have clarified that those who tamper with religious and cultural traditions will not be spared. Currently the investigation of the case is going on and legal action will be taken against the accused soon.