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Women Entrepreneur: Boosting startup ecosystem of country

Women-owned business enterprises are playing a prominent role in society by generating employment opportunities in the country, bringing in demographic shifts, and inspiring the next generation of women founders.

SNS | New Delhi | Updated :

The Indian women are growing with every coming year. They are excelling in each field and hitting the bull’s eye at the bourses. They are even entering the male dominant sector of society- Entrepreneurship with great ease.

The increasing presence of women as entrepreneurs has led to significant business and economic growth in the country. Women-owned business enterprises are playing a prominent role in society by generating employment opportunities in the country, bringing in demographic shifts, and inspiring the next generation of women founders.

In India, 20.37% of women are MSME owners which accounts for 23.3% of the labor force. They are considered to be the backbone of the economy. According to McKinsey Global, India can potentially add US$ 700 billion to the global GDP by increasing women’s participation in the labor force.

Devi Yesodharan, Co-Founder and CMO, of Trendlyne.com, said, “For women entrepreneurs, the challenge begins at the starting gun. Raising funds is harder, as investors bet on people who look like them. So a diverse investor pool via accelerators and startup incubators is key.”

“The public representation must improve. We need fewer ‘manels’, and more events with women and minority speakers. Diversity in people is win-win; it brings new ideas and viewpoints,” she further added.

Mayurakshi Das, Founder, of Elixir AI,  said, “Women entrepreneurs are a reservoir of nearly untapped economic potential. Slowly, yet steadily, the world is noticing the umpteen benefits of empowering women entrepreneurs. For starters, it will help reduce the evident gender gap present in society and in the business world. This will inevitably lead to a more inclusive business environment that is conducive to the growth and overall development of a country. It will contribute to the diminishing of unemployment rates which is yet again a boon for any country. India has one of the largest populations in the world, with so many talented and capable individuals – many of which are women – economic prosperity and an enhanced start-up ecosystem will be the natural conclusion if we enable and empower women to step into the business world. ”

“Another crucial segment of our dormant woman workforce that will be an enormous contributor to the nation’s success, is the women who have had to take a break due to family obligations. Assisting these women to break back into their careers will serve as a great boost to the economy and start-up ecosystem. ”

“Women empowerment in the business world does not only help women, but it also helps the nation, it redefines development, tests new limits of growth, makes the world more inclusive, and it enhances global productivity and efficiency. It is the only logical step forward in our progressive and ever-growing world,” she concluded.