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Book Review: ‘WE Mean Business – 20 Women Entrepreneurs, 20 Stories’

The increasing presence of women as entrepreneurs has led to significant business and economic growth in the country. Women-owned business enterprises play a prominent role in society by generating employment opportunities in the country, bringing in demographic shifts, and inspiring the next generation of women founders.

Book Review: ‘WE Mean Business – 20 Women Entrepreneurs, 20 Stories’

Book Review: ‘WE Mean Business – 20 Women Entrepreneurs, 20 Stories’ (SNS)

The Indian women are growing with every coming year. They excel in each field and hit the bull’s eye at the bourses. They are even entering the dominant male sector of society- Entrepreneurship with great ease.

The increasing presence of women as entrepreneurs has led to significant business and economic growth in the country. Women-owned business enterprises play a prominent role in society by generating employment opportunities in the country, bringing in demographic shifts, and inspiring the next generation of women founders.

In India, 20.37% of women are MSME owners which accounts for 23.3% of the labor force. They are considered to be the backbone of the economy. According to McKinsey Global, India can potentially add US$ 700 billion to the global GDP by increasing women’s participation in the labor force.

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The book ‘WE Mean Business – 20 Women Entrepreneurs, 20 Stories showcases the story of women entrepreneurs from India who struggled hard to achieve their goals.

The novel is an anthology of graphic narratives by and of twenty inspiring businesswomen from across India. Based on extensive interviews conducted over a year, these visual retellings convey the diverse life stories and lifeworlds of their protagonists as they chose to narrate them.

These are stories of ambitious women defying expectations and claiming space. Here, you will meet steel traders, factory owners, potters, YouTubers, weavers, and several others as their diverse trajectories unfold in non-metropolitan India.

The entrepreneurs featured in the book come from tier II & tier III cities of India including regions like North-East India, Rajasthan, Uttar Pradesh, Maharashtra, and Telangana, various business sectors, and diverse backgrounds, each illustrated in a unique visual style.

The novel has been authored by celebrated graphic artist and illustrator Vishwajyoti Ghosh, alongside Shrutika Mathur and Nishtha Vadehra, and is co-published by Yoda Press, New Delhi, and printed by Fortune Print Services, New Delhi.

The graphic novel is available in two languages- English and Hindi on Amazon.

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