Looks like the government wants its communication strategy to pass the Gen Z vibe check. Reels, reach and relatability are getting a seat at the table.
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Prime Minister Narendra Modi has asked Union ministers to become more active on Instagram and use the platform to directly connect with young people, especially Gen Z, across the country. According to media reports sources, the Prime Minister made the suggestion after the Cabinet meeting on Friday, saying Instagram has become the main platform where many young Indians now get their information.
Reports said PM Modi encouraged ministers to increase their visibility on Instagram by growing their follower base and posting content regularly. He reportedly advised them to share reels and short videos highlighting the Central government’s flagship schemes, welfare programmes and important initiatives so that more people, especially the youth, can easily access government information.
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During the discussion, the Prime Minister is learnt to have told ministers that a large section of India’s younger population spends most of its time on Instagram. Because of this shift in digital habits, he stressed that ministers should not ignore the platform and should actively use it to communicate government policies and achievements.
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To explain why Instagram deserves greater attention, PM Modi reportedly referred to his own social media activity. According to sources, he told ministers that he had first uploaded his video message on Instagram before sharing it on other social media platforms.
The Prime Minister’s call for stronger Instagram engagement comes at a time when the country is witnessing an ongoing protest led by the Cockroach Janta Party (CJP). The movement has gained attention across multiple social media platforms and has attracted large online following.
Protesters have been demanding greater government accountability over alleged irregularities in education system.
On Thursday night, PM Modi addressed the paper leak issue through video message posted on Instagram. In the message, he acknowledged the concerns of students and their families and assured them that the government was taking the matter seriously.
“Friends, I know that the paper leak is not an ordinary issue. It is very painful for lakhs of students and their families,” the Prime Minister said. He added that several steps had already been taken over the past two and a half months to deal with the problem.
The Prime Minister also announced that the government would establish fast-track courts to ensure quick trials and strict punishment for those involved in paper leak cases. He said safeguarding the future and welfare of the country’s youth remains one of the government’s highest priorities.
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