Follow Us:

Watch | Sachin-Jigar new song ‘Beni’ out

Embarking upon the bond shared by siblings, “Beni” addresses the wider expression of unity and togetherness shared by the society.

SNS | New Delhi |

Bollywood’s music composer duo Sachin-Jigar, who have scored a number of soundtracks, launched a new song titled “Beni”. The song was launched as a part of their new initiative ‘Gujarat Cultural Movement’. It embodies the diverse cultural elements of Gujarat.

Expressing their gratitude towards their fans, the duo penned a heartfelt note for their fans. They announced their new initiative that aims to provide a platform to aspiring artists across various fields such as singing, dancing, music composing, standup comedy, or any other form that highlights the Gujarati ethnicity. The YouTube channel of Sachin-Jigar would feature videos of artists that desire to show their talents after sorting entries from aspirants received on mail.

 

Talking about the song, Jigar Saraiya said, “A sister plays various roles in an individual’s life, Beni is an ode to the pure and special bond shared by siblings, which also signifies the feeling of togetherness shared by a community. We have recorded the different aspects of the relationship at various stages of life, bringing out the cultural beauty of Gujarat at the same time.”

Embarking upon the bond shared by siblings, “Beni” addresses the wider expression of unity and togetherness shared by the society that is bound with love. Featuring various artists from different fields, the music video is shot across places from Baroda to Kutch offering a peek into the geographical as well as cultural wealth of the state.

Sachin Sanghavi added, “It has been a very special experience collaborating with some of the most wonderful personalities in the Gujarati industry for “Beni“. We are blessed with a heritage of rich ethnicity in the form of our literature and varied art forms; it is very gratifying to contribute in any way towards our culture.”

Recording emotional journeys of real-life siblings from local villages, “Beni” is an emotional experience.