Actor Tom Holland's superhero film Spider-Man: Homecoming has been criticised by a Christian group for having a lot of cuss words in its storyline.
According to the group, called Movieguide, there are 30-and-half profanities in Spider-Man: Homecoming — half of which are the uttering of the F-word, reports hollywoodreporter.com.
Despite getting positive reviews and a domestic opening weekend collection of $117 million, the group warns the makers of negative consequences.
According to Movieguide's study, when adjusted for inflation, no superhero film with more than 25 curse words cracks the Top 100 movies in terms of box office revenue.
"The earlier ‘Spider-Man' movies were consciously appealing to greater principles such as, 'With great power comes great responsibility'," said Ted Baehr, head of Movieguide.
Homecoming, however, seems to be trying too hard to appeal to the lowest common denominator. If this continues in Marvel movies, the brand will ultimately be tarnished, and a generation of young audience members will be taught that political correctness, vulgarity and profanity are cool," Baehr added.
Movieguide publishes an annual study by the same name and unveils the results annually at an awards gala in Universal City attended by executives from major studios.