Himachal Pradesh Tourism Department organised a rally in association with Adventure Associates to promote and develop new tourist destinations in the state.

The pro-tourism rally under ‘Nai Rahein Nai Manzilein’ theme of the government kicked off on 9 November from Kufri with 74 adventure enthusiasts to shall a route from Kufri to Bir-Billing in Kangra district.

The effort seeks to promote the culture of eco and adventure tourism, and promote a holistic environment for the growth of these by sensitising the local people and promoting tourism in the region, the organisers said.

The event would become instrumental in seeking feedback of travelers and adventurers in terms of their expectations from the service providers and stakeholders.

It includes entrepreneurs, investors, service providers, travel writers, bloggers, photographers, social media influences, opinion leaders, industry by creating an environment for interaction and exchange of ideas.

The emphasis is being laid on understanding the concerns, getting first-hand exposure of places being offered as future hub of tourism activity in the state.

Further, the exercise aims to learn from the experiences of individuals and enterprises who have successfully run ventures in remote areas and unconventional destinations and promotion of these lesser-known destinations.

A Tourism Department official said the rally and all stakeholders involved would make concerted efforts to push the tourism scope in the area.

“The initiative would put the little known unsung hamlets of our hill state on the tourism map of the world,” added the official.