STATESMAN NEWS SERVICE
Kolkata, 16 September
Titan Company Limited today announced its foray into the Rs 2,000-crore perfume market in India with the launch of Skinn range of fragrances.
The company today launched six different perfumes under Skinn brand ~ Raw, Extreme and Steele for men and Imera, Celeste and Nude for women.
Priced between Rs 990 for 50 ML and Rs 1,790 for 100 ML, Skinn will be available in select World of Titan stores, department stores, multi-brand outlets, lifestyle and accessory stores across the country and online, the company said in a statement.
"The selection of six scintillating perfumes bears the hallmark of Titan, with the assurance of Tata Group," the statement said.
It added: "The combination of the best fragrance expertise with one of India&’s most trusted brands with products manufactured in France, Skinn will redefine the Indian fragrance industry with its product offering."
Speaking on the occasion, Mr Bhaskar Bhat, managing director, Titan Company Limited, said: "It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganised, under-served and under-penetrated."
The fragrance market in India has been growing at a compounded annual growth rate of 30 per cent.