JioAirFiber, the integrated end-to-end solution for home entertainment, smart home services and high-speed broadband, is now available in over 250 towns and hundreds of villages adjoining these towns across Odisha, the company said in a statement on Wednesday.

The service that was launched in Odisha in November last year has overcome the last mile connectivity challenges faced by wired broadband connectivity and is delivering an elevated digital life experience to users across the country.

Today, Jio’s optical fiber infrastructure spans over 1.5 million kilometres across India. Yet, providing physical last-mile connectivity often ends up taking a lot of time in most parts of our country. This leaves millions of potential customers without home broadband, due to the complexities and delays involved in extending optical fiber to their premises.

This is where JioAirFiber comes in, to accelerate connectivity in premises. Overcoming the challenges of last-mile connectivity, JioAirFiber connects every home and small business which earlier didn’t have access to quality home entertainment and broadband, due to the complexities involved in extending optical-fiber to their premises.

From IT professionals working from home to small hotels and restaurants, entrepreneurs, digital studios, educational institutions, small business owners and individual households, JioAirFiber has become the most sought after and reliable high speed broadband service provider in hundreds small and big towns across Odisha.

JioAirFiber has provided an opportunity to TV and broadband users to upgrade to a world-class latest home entertainment, broadband and digital experience. Additionally, JioAirFiber offers free after-sales service, thus enabling further savings for customers.

The move towards JioAirFiber connections signifies a profound change in the entertainment consumption habits of the Indian population. Unlike the DTH services, which have been criticized for their susceptibility to service disruptions caused by weather conditions and technical faults, JioAirFiber connections offer a robust and reliable alternative.

It not only guarantees uninterrupted service but also provide superior performance, making them an attractive option for consumers. The rise of Over-The-Top (OTT) apps and platforms such as Jio Cinema and JioTV, have played a pivotal role in this transition.

These platforms, accessible via JioAirFiber connections, offer a rich array of HD content including live sports, the latest movies, web series and popular TV shows, catering to the varied tastes of Indian viewers, the company concluded in a statement.