Buoyed after the huge response at the World Food India-17 at New Delhi, the West Bengal State Fisheries Development Corporation (WBSFDC) is set to launch a fish app through which customers will be able to buy fish and fish items.
“The fish app will be launched on the first day(15 December) of the three- day Fish Festival at Nalban Food Park,” managing director, West Bengal State Fisheries Development Corporation Mr Soumyajit Das said.
“State chief minister Mamata Banerjee wants all her brands to become global as part of her Biswa Bangla dream and WBFDC hopes that by 2018, fish and fish products of the state will be easily available through the mobile fish app all over the country and also abroad,” Mr Das added.
Talking to The Statesman, Mr Das said the Fish app will be a-first of its kind effort to reach the global audience which is in sync with the Biswa Bangla outlook of the West Bengal government. “So far mobile apps have been very popular in private transportation sector , but this is the first time a government organisation has taken the initiative to launch a food app to sell items to be delivered directly to the consumer’s home,” Mr Das said.
WBFDC has selected 22 varieties of fish, seven varieties of dried fish (sutki maach), fish pickle etc to be sold through this mobile fish app.
Initially, after its launch the products will be available at Salt Lake, Lake Town, Kestopur, Baguihati, Kankurgachi and will be sent from the counters of WBSFDC situated at Nalban, Eco Park, Bikash Bhawan, New Town, Salt Lake.
The size of the packets will be 250, 500 grams and one kilograms and fishes likerohu, katla, hilsa, tilapia, mackerel, pomfret, prawns will be available.
By next year the items will be sold throughout the state, country and even abroad. Fish outlets are coming up very soon in cities like Bengaluru, New Delhi, Jamshedpur, Ranchi, Jodhpur and Chandigarh.
“Today we have tied up with a private retail outlet for selling our products in Mumbai, Hyderabad, Pune and Bengaluru,” Soumyajit Das added.
“The varieties of fishes of Bengal are in high demand among not only the non-resident Bengalis but also other people and foreigners. “Our target is to set footprints in the global market, “ Mr Das added.