Said to be the first of its kind, the promotions for Shah Rukh Khan&’s next – Fan – will be unique. SRK&’s biggest fans have begun the countdown to 100  with 100 fan videos and 100 FAN-tastic trivia and the fans will be immortalised as a part of a SRK and Yash Raj Films’ logo.

Ashish Patil, vice president of Brand Partnerships at Yash Raj Films, said they like to be innovative in their approach.

“This is the first time in India that a promotion of this nature has ever been done for a feature film — 100 fans getting immortalised as a part of a Shah Rukh Khan and YRF Film logo. We’re thrilled to have partners like Yepme, who don’t just push fresh fashion, but also fresh ideas in their marketing tie-ups. Fans are in for a treat with some really fresh trivia as well. Truly FAN-tabulous,” said Patil.

Vivek Gaur – Founder & CEO, Yepme.com, said that Yepme’s association with the movie and its #iamfan contest is a good step to amplify engagement between the brand and their customers. 

“It generated a lot of interesting communication on our social media platforms. Undoubtedly, Shah Rukh Khan with his huge fan base strengthened our vision as a global brand. We will continue to explore such opportunities further to enhance our Fresh Fashion brand communication, as Bollywood continues to influence fashion in our country. We wish all the luck for the movie release and it would definitely be a huge success,” said Gaur.

Directed by Maneesh Sharma, the film is set for April relase.