With a focus on tech-savvy consumers who need compact machines with on-the-go printing features, HP Inc. on Monday unveiled the world’s smallest 3700 all-in-one printer series which offers easy printing from a smartphone or tablet.
Available for Rs.7,176, the three printers in the HP DeskJet Ink Advantage 3700 All-in-One series will be available in the market from September 26.
The HP DeskJet Ink Advantage 3700 series combine robust print, scan and copy capabilities and offer easy printing even from social media accounts like Facebook, Instagram and more.
"Today’s launch has unfurled a new chapter about amazing engineering experiences that we offer to our customers. HP’s new DeskJet Ink Advantage printers is yet another innovation which is an answer to the evolving customer needs," Rajiv Srivastava, Managing Director, HP Inc. India, told reporters here.
Recently named one of TIME Magazine’s "50 Most Influential Gadgets of All Time", the redesigned HP DeskJet Ink Advantage 3700 series are half the size of other inkjet all-in-one printers in its class, with robust print, scan and copy capabilities.
The printers can be set up and synched with the HP All-in-One Remote mobile application.
The free app provides users with key features including printing, copying and scanning wirelessly from most smartphones and tablets across all three major platforms, including iOS, Android and Windows devices.
Using Wi-Fi Direct, consumers can immediately begin printing from their mobile devices and access their printer without a network.
A user active on social media can now print, share and design custom photos from Facebook, Instagram and Flickr or directly from a phone’s camera roll with the free HP Social Media Snapshots application supported by the printer.
"The needs of today’s consumers are fast evolving, they crave for tiny, wireless devices that fit into their lifestyle and enable them to stay connected, social and productive wherever they may be," added Parikshet Singh Tomar, Director, Printing Systems, HP Inc. India.
The changing school education system has become the main enabler for the need of consumer printing products.
"School education is the prime driver because 90 per cent of people who buy these printers are purchasing it for their children’s education. The consumer printers have become the de facto need and they have already changed the trend. That is all due to technology explosion and needs of the consumer," Tomar said.
On being asked if the company will plan Internet of Things (IoT)-enabled printers soon, Tomar said they may bring it if the customers demand it.
"The company has a different thought process today. We are working towards satisfing the needs of the Next-Gen consumer. If IoT printer is required, I’m sure HP will build one," Tomar added.
A black and white print costs Re 1 when printed from HP DeskJet Ink Advantage 3700 printers. A bottle of monochrome ink prints 480 pages on these printers.
The machine is available in three colours — cardinal red, sea grass and electric blue — on all online and offline channels.