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WhatsApp

Platform Power

When Facebook acquired WhatsApp in 2014 for $19 billion, many observers struggled to understand the logic of paying such a staggering sum for a messaging service that generated little revenue.

Digital Sovereignty

For over a decade since the era of chargeable Short Message Service (SMS), global platforms have monopolised our private conversations, expanding from text to multimedia messages and even video calls, all for free; Some say there is no free lunch.