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Queen Elizabeth

Can the Royals manage their brand?

In addition, Edward was known to have Nazi and fascist sympathies. This case is illustrative of the extreme lengths that can be taken to save the reputation of the monarchy – Edward and Wallis spent the rest of their lives in exile and had little contact with other royals. Indeed, to this day, the Queen no longer confers the title Duke of Windsor to avoid any ongoing negative associations with the scandal.