Jammu and Kashmir’s famed saffron sector has shown a mixed but largely positive trend in recent years, with production witnessing a sharp rebound in 2023-24 and exports climbing significantly, even as the total area under cultivation remains stable at 3,715 hectares.
The Divisional Commissioner said that farmers need to take advantage of technological interventions and make use of better irrigation facilities and GI certification for better returns.
Tata Consumer Products, a part of Tata Group, is an Indian fast-moving consumer goods company with its corporate headquarter in Mumbai and it also produces tea with natural Saffron flavour.
GI tagging of saffron has increased its value and significance, opening up new vistas for its trade at international at level.
The event was targeted to enable the reputed exporters of Saffron to connect with the potential US importers. More than 40 saffron exporters registered with the JKTPO for this event.
