Shibabrata, the ‘Fintech Chanakya’ explains buyer’s shift towards ‘Lipstick Effect’ post COVID

Fintech connoisseur Shibabrata Bhaumik says, “Making predictions at such uncertain times of crisis is a mug’s game. However, for the coming few months, consumers may forego big-ticket retail purchases, but may go for reasonably priced indulgences, or what is called as ‘Lipstick Effect’.