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When Facebook acquired WhatsApp in 2014 for $19 billion, many observers struggled to understand the logic of paying such a staggering sum for a messaging service that generated little revenue.

Facebook ‘profile lock’ feature a craze

The Public Policy Director of Facebook India, South and Central Asia, Ankhi Das had claimed in a media statement, while launching Facebook lock feature in India that the feature, which allows users in India to lock their profiles from non-friends, was aimed particularly at women.