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When Facebook acquired WhatsApp in 2014 for $19 billion, many observers struggled to understand the logic of paying such a staggering sum for a messaging service that generated little revenue.

FB expected to launch multiple profile feature

Meta has said, they are running a test that will soon allow users to operate multiple profiles linked to a specific group or profile. It will give the option to have one dedicated feed exclusive to their friends and another one just for their coworkers.