Located on the fabled Park Street, one of Kolkata’s oldest European tearooms and pastry shops celebrated its 90th birth anniversary recently. The celebration started with the cutting of a three tier cake by the oldest members of Flurys.
Founded by the Swiss couple, Joseph and Frieda Flury, in 1927, Flury’s was taken over by the Apeejay Surendra Group in 1965. The tearoom that once had only one outlet, now flaunts 22 across the city in places including the Airport, Howrah Station, South City Mall, Acropolis Mall and Salt Lake to name only a few. They have expanded their business by opening outlets outside Kolkata as well in Delhi, Mumbai and Hyderabad.
Shirin Paul, chairperson emeritus, Apeejay Surrendra Group, who was given the charge to create a brand for the confectionery said, “Flurys is perhaps the only brand in Kolkata, which evokes the same kind of nostalgia among people, irrespective of their age. Flurys is timeless and everyone has a memory or a favourite cake to share.”
As a part of their 90th anniversary celebrations, Flurys has planned to come up with special offers and fun surprises for all its customers over the next nine months, which will include social media contests and activities. They have also planned to celebrate Christmas with the less fortunate by coordinating with some selected NGOs.