Giving away the national film awards, Vice President M. Venkaiah Naidu today called upon filmmakers to desist from depicting violence, gross vulgarity and obscenity in films.
Speaking after presenting the prestigious Dadasaheb Phalke award to popular actor Rajnikanth and national awards to actors of cinemas of various languages, he said a film should be a vehicle with a higher purpose—a carrier of social, moral and ethical message. “Moreover, films should refrain from highlighting violence and should voice society’s disapproval of social evils,’ he added.
Observing that a good film has the power to touch hearts and minds, Naidu said cinema was the cheapest entertainment in the world and urged filmmakers and artists to use it for the betterment of the people, society and nation.
Stressing the need for cinema to usher in positivity and happiness, he said “Experience tells us that a film with a message has lasting appeal”. Apart from entertainment, cinema also has the power to provide enlightenment.
and ethos of our grand civilization. Indian films carry an important message to audiences across the world. They should portray a snapshot of ‘Indianness’ or ‘Bharatheeyatha’ to the outside world and need to be effective ambassadors in the world of cultural diplomacy, he stressed.
Congratulating Rajnikanth for winning this year’s DadasahebPhalke Award, he said that the iconic thespian’s unmatchable style and acting skills have indeed given a new dimension to the Indian film industry. The state of Sikkim received the most film-friendly state award.