Vice President M Venkaiah Naidu on Monday praised the Miss World Organisation for promoting women’s hygiene through use of bio-degradable sanitary napkins, saying “It answers a big felt need of girls and women in India and elsewhere in the world”.

Miss World 2017 Manushi Chillar, Chairperson of Miss World Organisation Julia Morley and makers of sanitary napkins in India met Naidu and briefed him about their ”Epic Humanitarian World Tour” aimed at promoting hygiene among women.

Naidu said, ”The eco-friendly and affordable high quality sanitary pads highlight frugal innovation and the much desired holistic approach to development. I am glad to note that employment creation and restoring the dignity of women are commendable spin-offs of this enterprise.

This initiative and the campaign is a combination of strengths of Beauty with Purpose and Freedom from Shame.” He said there are beautiful individuals and dutiful persons but a blend of ”beauty and duty makes one mighty” and this is what Manushi Chillar exemplifies in lending her support to the cause of women.